The Urbis template will serve as an initial visual reference and starting point for the project, rather than as the structural or technical base of the new website. Selected colors, effects and individual design elements may influence the new direction where appropriate.
Based on this starting point, I recommend developing a new design system and website structure tailored specifically to MHC. This will allow outdated or unsuitable solutions within the template to be reconsidered rather than carried over automatically.
Roan Group provides a strong reference for the desired level of corporate presentation and typography. Based on its natural earthy, sandy, olive and beige tones, together with the blue used in the MHC logo, I will develop a new and balanced color system.
The materials provided will form the foundation of the website content. Professional terminology, facts and key messages will be preserved, while the information will be structured for a clear and effective presentation:
distributed across the relevant pages;
organised into a clear hierarchy;
presented through sections, cards, lists and key figures;
focused on MHC’s core capabilities, strengths and results.
Any changes that affect professional meaning or industry-specific wording will be confirmed with the MHC team.
The cost of the Urbis template has already been taken into account in this proposal, so MHC’s investment in it is reflected in the project pricing.
